Diverse characteristics of UK organic direct marketing chains

Geen, N and Firth, Colin and Maye, Damian and Ilbery, Brian W (2006) Diverse characteristics of UK organic direct marketing chains. In: What can organic farming deliver?, 18 - 20 September 2006, Heriot-Watt University, Edinburgh.

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Abstract

In the past few years, organic direct sales in the UK have grown rapidly. Direct sales are assumed to have short or distinct marketing chains from farm gate to consumer. This paper begins by outlining some current problems with the widely accepted defi nition of organic direct sales and charts some of their diverse characteristics. It goes on to argue that the mix of organic direct and multi-farm direct sales is so diverse that a greater clarification of terms is necessary in order to progress consumer, policy and research understanding.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Organic, food supply chains, direct sales, direct marketing chains
Subjects: S Agriculture > SB Plant culture
Divisions: Faculty of Business, Computing and Applied Sciences > Countryside and Community Research Institute
Research Priority Areas: Environmental Dynamics & Governance
Depositing User: Anne Pengelly
Date Deposited: 09 Jul 2015 11:02
Last Modified: 23 May 2016 14:16
URI: http://eprints.glos.ac.uk/id/eprint/2427

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