Convergence and Divergence of Educational Experience in European Contexts A European Union Comparative Country Study of the Status of the Marketing Discipline

Ryding, Daniella and Stokes, Peter (2009) Convergence and Divergence of Educational Experience in European Contexts A European Union Comparative Country Study of the Status of the Marketing Discipline. International Journal of Management Cases, 11 (2). pp. 455-461. ISSN 17416264

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Abstract

This paper constitutes an installation work for a project, which has the aim of considering and comparing the nature, form and direction of marketing teaching in a number of European country contexts.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Convervence and divergence of educational experiences; European country contexts; European union; marketing disciplines;
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Faculty of Business, Computing and Applied Sciences > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 11 May 2015 13:21
Last Modified: 11 May 2015 13:21
URI: http://eprints.glos.ac.uk/id/eprint/2227

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