Scenario thinking: A practice-based approach for the identification of opportunities for innovation

Sarpong, David and Maclean, Mairi (2011) Scenario thinking: A practice-based approach for the identification of opportunities for innovation. Futures, 43 (10). pp. 1154-1163. ISSN 00163287

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Abstract

Drawing on the social theory of practice, this paper ‘unpacks’ scenario thinking in the form of strategizing in product innovation teams to explore when and how the practice may lead to the identification of opportunities for innovation. Adopting a case-based approach, three software companies engaged in four new product development projects served as our empirical research sites. We found creative emergence and open-endedness of the practice in innovation teams serving as quintessentially embedded modalities and contingencies that supports the identification of opportunities for innovation as a potential outcome of scenario thinking. We also suggest a framework that specifies how specific team practices supporting scenario thinking (strategic conversation and human-material interactions, and reflexivity-in-practice) may operate in combination or serially, and which may lead in turn to the identification of opportunities for innovation.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business, Computing and Applied Sciences > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Anne Pengelly
Date Deposited: 11 May 2015 10:37
Last Modified: 11 May 2015 10:37
URI: http://eprints.glos.ac.uk/id/eprint/2219

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