Davies, Barry J and Ward, Philippa (2005) Exploring the connections between visual merchandising and retail branding. International Journal of Retail and Distribution Management, 33 (7). pp. 505-513. ISSN 0959-0552Full text not available from this repository.
The purpose of this paper is to review the literature on facet theory and present an approach to map the relationship between retail branding (particularly brand recognition) and visual merchandising. Facet theory has been used in other areas of investigation, particularly for the examination of the built environment within psychology. However, it has received little attention in either the marketing or retailing literature. This is surprising as facet theory also provides a conceptually stable and fully formed approach to: the definition of an area of interest; the statement of the proposed relationships between areas of interest; the development of a research instrument that is fully cognisant of the possible relationships; and also utilizes a form of analysis that explores the actual presence of the hypothesized relationships (smallest space analysis – SSA).
|Uncontrolled Keywords:||Marketing, Retail, Consumer behaviour, Facet theory|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Schools and Research Institutes > Business School > Marketing and Retail|
|Research Priority Areas:||Applied Business Research|
|Depositing User:||Susan Turner|
|Date Deposited:||20 Apr 2015 15:39|
|Last Modified:||05 Sep 2016 08:38|