Marketing town centres: Retailing and town centre management

Warnaby, Gary and Bennison, David and Davies, Barry J (2005) Marketing town centres: Retailing and town centre management. Local Economy, 20 (2). pp. 183-204. ISSN 0269-0942

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Abstract

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

Item Type: Article
Uncontrolled Keywords: Town centre management, place marketing, retailing, marketing communications
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 20 Apr 2015 15:31
Last Modified: 20 Apr 2015 15:31
URI: http://eprints.glos.ac.uk/id/eprint/2113

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