Warnaby, Gary and Davies, Barry J (1997) Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations. International Journal of Retail and Distribution Management, 25 (6). pp. 204-210. ISSN 0959-0552Full text not available from this repository.
States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the definition of the “place” product, with particular reference to how urban centres can define their retail “offer”. Proposes an exploratory conceptual framework for the determination of the urban retail offer based on the servuction system.
|Uncontrolled Keywords:||Location, Marketing, Retailing, Urban economy, Urban regeneration|
|Subjects:||H Social Sciences > HF Commerce|
|Research Priority Areas:||Applied Business Research|
|Depositing User:||Susan Turner|
|Date Deposited:||20 Apr 2015 12:18|
|Last Modified:||05 Sep 2016 08:51|