A Critical Analysis of the Competitiveness of the Iranian Pistachio Industry

Topolansky Barbe, Frederico and Gonzalez-Triay, Magdalen and Mortaz, Morad (2011) A Critical Analysis of the Competitiveness of the Iranian Pistachio Industry. International Journal of Business and Social Science, 2 (23). pp. 30-38.

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Abstract

The pistachio industry has played a major role for the Iranian economy being one of the biggest non-oil exports in the country. However, over the past 15 years, this industry has lost competitiveness against American producers in demanding markets for high quality pistachios. This study focuses on the analysis of the international competitiveness of the Iranian pistachio industry. The research opted for an industry-level case study. In-depth interviews were carried with owner directors and managers from 11 firms across different sectors in the Iranian pistachio industry. In addition, further interviews were conducted with government employees, academic professors engaged with the pistachio industry, and Iranian-Americans pistachio producers in California. This research reveals those factors and areas where adjustment needs to be made to prevent a further erosion of the competitive position of Iranian producers against American producers in the international market.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: The pistachio industry, competitiveness, international markets, Iran, America
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Ineke Tijsma
Date Deposited: 05 May 2015 13:38
Last Modified: 21 Sep 2016 10:29
URI: http://eprints.glos.ac.uk/id/eprint/1789

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