Internet-enabled Internationalization Process: on Stages and Sequences

Shneor, Rotem and Flåten, Bjorn Tore (2008) Internet-enabled Internationalization Process: on Stages and Sequences. Journal of e-Business, VIII (1-2). pp. 45-52.

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Abstract

The internationalization process literature has traditionally focused on evolutionary paths firms pass through when developing international market service capabilities. The introduction of Internet as a new channel for international market development has altered some of the basic assumptions of these traditional approaches. Although recent studies have contributed with normative and anecdotal findings concerning the influence of Internet on international marketing practices, few explore the actual stages firms go through when developing foreign market service capabilities through the Internet, as well as their sequences. This paper contributes to the Internet-enabled internationalization literature by proposing two developmental paths, representing Internet-based versus Internet-enabled firms. And it does so while refocusing the attention to the process dimension of internationalization. Seven propositions are outlined, and future research avenues are suggested.

Item Type: Article
Uncontrolled Keywords: Internationalization, Internet, e-Business, Website, Functionality, Localization, Service Format
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Ineke Tijsma
Date Deposited: 06 May 2015 08:52
Last Modified: 06 May 2015 08:52
URI: http://eprints.glos.ac.uk/id/eprint/1752

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