Small to Medium Enterprises in the Danish conference sector and a 360 degree approach to managing customer relationships

Hartland, Trevor and Damkjaer, Britt and Miller, Christopher and Thomas, Brychan C (2011) Small to Medium Enterprises in the Danish conference sector and a 360 degree approach to managing customer relationships. Journal of Euromarketing, 20 (1&2). pp. 35-48. ISSN 1049-6483

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Item Type: Article
Article Type: Article
Uncontrolled Keywords: SME; Event sector; Relationship marketing; Organizational change; Denmark
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Business and Human Resource Management
Research Priority Areas: Applied Business Research
Depositing User: Ineke Tijsma
Date Deposited: 25 Mar 2015 16:16
Last Modified: 22 Sep 2016 21:22
URI: http://eprints.glos.ac.uk/id/eprint/1539

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