Small to Medium Enterprises in the Danish conference sector and a 360 degree approach to managing customer relationships

Hartland, Trevor, Damkjaer, Britt, Miller, Christopher and Thomas, Brychan C (2011) Small to Medium Enterprises in the Danish conference sector and a 360 degree approach to managing customer relationships. Journal of Euromarketing, 20 (1&2). pp. 35-48.

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Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	SME; Event sector; Relationship marketing; Organizational change; Denmark
Subjects:	H Social Sciences > HF Commerce
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Ineke Tijsma
Date Deposited:	25 Mar 2015 16:16
Last Modified:	05 Aug 2025 09:40
URI:	https://eprints.glos.ac.uk/id/eprint/1539

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