An exploratory packaging study of the composite fashion footwear buying framework

Faultrier, Brigitte de and Towers, Neil (2011) An exploratory packaging study of the composite fashion footwear buying framework. Journal of Retailing and Consumer Services, 18 (5). pp. 463-470. ISSN 09696989

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Abstract

The paper develops a composite framework for buying packaging for fashion footwear products that includes logistics, marketing and the Fashion Store Concept. A qualitative survey among eight retail chains in France explores the buying of packaging decision-making process for fashion footwear. Buying of packaging has been recognised as having specific importance for the visual merchandising activity of the retailer as well as the logistics and marketing activities. Clarity of ownership and control is critical to maximising the full potential from the business opportunity that packaging provides as it significantly impacts an integrated approach to buying within a fashion retailer.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Buying; Packaging; Fashion Supply Chain
Subjects: H Social Sciences > HF Commerce
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 20 Jan 2015 17:12
Last Modified: 22 Oct 2015 16:06
URI: http://eprints.glos.ac.uk/id/eprint/1228

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