The Central and Eastern European brewing industry since 1990

Larimo, Jorma and Marinov, Marin and Marinova, Svetla (2006) The Central and Eastern European brewing industry since 1990. British Food Journal, 108 (5). pp. 371-384. ISSN 0007-070X

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Abstract

This article aims to analyse the strategies of international brewing companies in the Central and Eastern European (CEE) beer market and the development of national beer markets in the region since 1990. The research is explorative, based on a broad variety of secondary data sources and company interviews.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Central and Eastern European beer market, National beer markets, Alcoholic beverages market, brewing, beer, Eastern Europe
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Faculty of Business, Computing and Applied Sciences > Business School > Business and Human Resource Management
Depositing User: Susan Turner
Date Deposited: 08 Dec 2014 15:47
Last Modified: 22 Jul 2015 14:04
URI: http://eprints.glos.ac.uk/id/eprint/1065

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