Exploring the emergence and shifting of new and radical product concepts in the context of In-vitro Diagnostics industry

Zach, Matthias (2021) Exploring the emergence and shifting of new and radical product concepts in the context of In-vitro Diagnostics industry. PhD thesis, University of Gloucestershire. doi:10.46289/KJER7436

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Abstract

This thesis explores how new radical product concepts emerge under uncertainty in the context of the In-vitro Diagnostics (IVD) industry. Specifically, it studies how new product concepts that build on fundamentally new technology are elaborated, defined and modified in an early development stage within a globally operating corporation. An inductive single-case study design with two embedded cases within an IVD corporation is employed, building on a wide range of primary and secondary data to study this phenomenon. Data collection and analysis within and across the embedded cases were informed by Grounded Theory methods and techniques. Theory building led to the development of Scoping as a core-variable to explain the emergence of new product concepts under uncertainty. It is further characterised by a temporal as well as capability dimension, each building on two interlinked concepts, respectively: exploring and normalising for the temporal dimension, and substantive as well as dynamic organisational abilities from a capability perspective. This thesis sheds light on the dynamics of new, radical product development in complex market and corporate environments, contributing to our understanding of constant adaptation processes (concept shifts) during early development phases; suggesting that well-established exploration and exploitation phases of NPD are connected through an additional normalising phase that is bridging these two.

Item Type: Thesis (PhD)
Thesis Advisors:
Thesis AdvisorEmailURL
Turcan, Romeorturcan@glos.ac.ukhttps://vbn.aau.dk/en/persons/romeo-turcan
Bartsch, Carstencbartsch@glos.ac.ukhttps://www.hdbw-hochschule.de/vitae/prof-dr-carsten-bartsch/
Uncontrolled Keywords: New Radical Product Development; Front-end of Innovation; In-vitro Diagnostics; Concept Shifting; Scoping
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321 Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Susan Turner
Date Deposited: 08 Oct 2021 08:38
Last Modified: 08 Oct 2021 08:38
URI: http://eprints.glos.ac.uk/id/eprint/10230

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